BBC's Shadowy "Dracula" Billboard Ad

BBC's television series "Dracula", based on the classic Bram Stoker novel and its iconic night-dwelling monster, was advertised in an interesting way during a campaign for the series' premiere in January 2020. The television network recently took a unique and haunting approach to the traditional billboard ad with two of its own unconventional billboards, one in London and the other in Birmingham, which display a bunch of bloody stakes at day, but reveal the menacing and unmistakable expression of Dracula himself at night with the use of a clever shadow effect.

If onlookers drive past the striking billboards at the right time, they might just get an eerie yet fascinating vision of modern horror marketing that is sure to leave a lasting impression.

BBC's creative approach to advertising their "Dracula" TV series asserts itself as staying true to the mythology of Stoker's classic vampire tale by having its spooky visual appear, just as Dracula, only at night time. For those that get to observe the transforming ad on their walk past the site, there is even a vampire-stopping stake sealed in an emergency glass case which reads: "In Case of Vampires, Break."