This Adidas advertisement was created during the World Cup in 2006. It is a very clever advertisement, because it appears to be very hard to miss for anyone driving under it. Although it does seem a little dangerous for the drivers, because they could be easily distracted. I personally like the ad because of the creativity put into it. There isn't much thought behind the meaning, but the placement was very impressive.
Source: http://weburbanist.com/2010/01/11/creative-billboard-advertising-campaigns/?ref=search
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