Beginning approximately January 11th, 2012, a mysterious viral website named NoHopeLeft.com has posted images and videos indicating the unstoppable spread of a strange symbol and the phrase, "No Hope Left."
The symbol is reminiscent of a virus, and the symbol appears as graffiti throughout the globe. An unsettling video accompanies these images:
The ambiguous website perpetuates a sense of oncoming terror and hopelessness with increasingly believable "proof" of the graffiti phenomena. The mystery surrounding the symbol created intrigue about its meaning, until CAPCOM was unofficially confirmed as the source.
Until official Resident Evil 6 trailers debuted online, NoHopeLeft.com had garnered a great deal of interest by inciting fear in viewers. Users on the site discussed the images and translated the Chinese video, as the mystery of the site encouraged users to seek answers. This interactivity and sense of urgency brought on by fear fits well with the survival horror genre of Resident Evil 6, and established significant attention for the upcoming video game. CAPCOM directly confronted human fear and curiosity in a creative and interactive manner so as to bring survival horror straight to users--and to bring users to its newest video game.
I think that this a good idea for all video games. It would help make the game feel more real and give immersion into the world of the game but in the real world. It is an awesome idea and I think it will work out great and increase sales. People today want everything to have realism and this is a great step in this direction.
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