After being absent from magazines across the nations for decades, cigarette advertising made a comeback this year.
According to Magazine Radar, cigarette advertising was up 11 percent in the first quarter of 2012. This increase is equal to about 160 pages of advertising. The magazines favored for cigarette advertising include Motor Trend, Entertainment Weekly and National Enquirer. Newport spends the most on advertising with a total of 65 pages, which is up 67 percent over last year.
Cigarette advertising was drastically reduced by stricter regulations aiming to protect children from its harmful effects, but the Supreme Court has ruled that it is unconstitutional to completely ban cigarette companies from advertising their products.
I personally don't think that banning or increasing the warnings on advertising, or even the packages themselves, is going to do anything. People are still going to smoke if they want to. The only thing that may help in the slightest is to not allow these ads in magazines aimed towards people under the age of 18.
Read more: http://www.businessinsider.com/cigarette-advertising-is-on-the-increase-againand-entertainment-weekly-is-to-blame-2012-4#ixzz1sPSsJ5Gx
I find it ironic that cigarette advertisings are up so high with the anti-smoking ads that have been seen on TV recently. I mentioned in my past post that the non-smoking ads plan on seeing a significant increase in smokers quitting, but it seems as though the cigarette ads may be balancing that statistic out and getting more people to start or continue smoking.
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