Bethenny Frankel's Skinnygirls

Bethenny Frankel the mastermind behind the Skinnygirl fortune is taking a new spin on her new product Skinnygirl Smoothers n' Shapers. Bethenny, who started her fame with the television network Bravo. She was casted as one of the original housewives of New York. From there, her entrepreneur status lead her to her Skinnygirl margarita goldmine. She allegedly made 120 million dollars when she sold her Skinnygirl cocktail to Fortune Brands Beam Global.

Adweek Article

This recent product of Skinnygirl is a "spankx" like product that slims and smoths womens curves to allow for a more sleek and smaller physique. This advertisement is getting heat due to the women that are in her ad. This ad showcases the many women that work for and are on the Bethenny Frankel team . The critisim that this ad is getting is these women are not the real and typical women in our society today. Yes they are not as small as Bethenny in the middle, but they are far from any larger more voluptuous women that has become the average women today. So was this a bad move by on her behalf showing women that seem to be in great shape and look like they have no need for slimming spanx? Or should she have put more women that will be the cosumer of this product? You be the judge..