...Forget Them All and Meet Simple



Page 1 of Ad
Clear Page



Page 2 of Ad
Clear Page Reverse




Page 3 of Ad
Glossy Magazine Page


I first saw this ad a couple of months ago in Glamour Magazine. Simple is a sensitive skincare line made in the UK and is now available in the United States.

The ad states that the Simple brand is the #1 non-medicated skin care brand in the UK. The difference with this product line is the exclusion of dyes, artificial perfumes, and harsh irritants that are commonly found in other skincare lines. And it is safe for sensitive skin.

But that's not the only difference. This ad caught my eye because it is one of probably three ads that are more than just one or two 8.5x11 glossy pages. The ad consists of three pages (one front and back, plus one front) and is not like a typical ad. The first page of the ad is a heavy, clear page with a pink "liquid" printed on it to represent all of the artificial ingredients of other skin care products. You can see the model's face behind the "liquid" as if it is being hidden by these ingredients.

When you flip the page, the tagline on the back of the clear page reads, "...forget them all and meet Simple." In addition, more information about the brand is printed on the backside of the page. The facing page is a full size, glossy page featuring a fresh-faced model and an image of the full skincare line. The colors are primarily white and green and give the appearance of fresh and clean skin, unlike the previous page.

I really like the use of the two pages for the ad, especially the clear page. I very rarely see any unique ads such as this. It works very well with magazines since most readers flip page by page. It was a surprising find. I also think that this works well as an eye-catching ad due to the history of the brand. It was introduced to the United States only recently, and by creating an uncommon ad, I think it will help consumers remember the brand name and assist with sales here in this country.