American Eagle Goes Mobile

American Eagle Outfitters is celebrating one million downloads of their mobile application this week. More and more people are becoming attached to their smart phones. Smart phones are the go to gadget for anything you could ever need. Retail companies have flocked to social media sites such as Facebook and Twitter to keep up with the new generation of buyers. But now, it is going past the social media site and retailers are creating mobile applications that can be downloaded right to your smart phone. These applications skip the step of using a webbrowsers on the phone and takes you right to the store.

http://www.ae.com/web/mobile/mobileApp.jsp

Because of American Eagles one million download success, they are using promotional advertising to get more American Eagle customers to download this application in order to get the coupon. This "mobile offer" gives someone a % off when they download the app and show it once they are ready to check out. The cashier can then scan the smart phones screen and the new member to the AEO app community will benefit and AEO benefits with yet another sale!