This new clorox bleach it away! commercial is my current favorite. I think it combines the reality of gross, cold season stains with humor and exaggeration. I think that humor is one of the best ways to reach audiences. Not only can a kid see this commercial and understand what's happening but so can an adult who would actually be purchasing the product and putting it to use.
By doing this they not only make their brand memorable, but they also make it likable and challenge you you put their claim to the test. If you buy their product you can see for yourself how credible the claim is exactly.
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