Mobile Advertising

In this day and age people are always on their cell phones. This is how mobile advertising got invented. When smart phones got developed and people spent less time on their computers and more time on their phones advertisers had a problem on their hands. No longer could they just target computer users they had to compensate for the people who used their phones to search the web and to use apps. Now you can not use any apps or go on any websites without their being advertisements. Companies are now dedicated to develop specific advertisements for mobile phones. If you use the music application Pandora an advertisement will play after every couple of songs. The same principle is used on YouTube. Almost every website has somebody who develops another website specifically for cell phones. Companies have taken advantage of this by developing mobile advertisements. There are a lot of apps for the sole purpose to sell something on a cell phone. Live Nation is an app for cell phones that lets you buy tickets for concerts through your phone. Groupon and Living Social are apps whose sole purpose if to offer deals for local businesses and traveling for vacations. The ticket is actually stores on your phone and you present it when you go in. Companies can reach even more potential customers this way because usually people have their phones on them at all times. This development has helped companies reach even more customers than previously. You used to just change the channel if a commercial came on or just skip the advertisements that came through when you were on the internet. With mobile phones you actually have to watch the advertisements or you can pay to use a "full" version of an application. It is a win win situation. You can check in to specific places with some applications. This lets advertisers know where you are and what places you frequent. Advertising plays a large part in the day to day use of cellphones and I suspect it to continue.