Burger King recently introduced a new menu advertising they are "fresh new items". Their slogan is "Exciting things are happening at Burger King". This is one of their biggest menu expansion in 58 years. There are ten new items that are added to the menu. Is this just an attempt to out do McDonalds again? And if so, what makes them think that this new campaign is going to help them out revenue the rival company.
Burger Kings "Exciting Things Are Happening at Burger King" campaign has hired on some big names to be in their commercials. Celebrities that you would never think they ate at this fast food chain are shocking audiences. For example, above is David Beckham. He is a famous soccer player who has used his fame and good looks to branch out and start his own small fortune company. He has been in campaigns for cologn, underwear, and high end fashion houses. He also just recently started his own underwear collection that is sold at H&M stores around the world. But really? He has now signed on to be one of the campaign spokespersons for Burger King? Is this what exciting things are happening. It doesn't add up to me. Especially the Jay Lenno commercial that can be seen below. If these new faces of burger kings campaigns bring more costumers into their restaurants then kudos to them. But personally, I see this as another failed attempt on burger kings behalf. What are your thoughts?
This is a bold strategy and a huge move for Burger King. It is also risky for the P.R. personalities like David Beckham to be endorsing Burger King.
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