I just love creative advertisements. Especially ones that make use of everyday necessities like the paper towel dispenser below. It brings awareness while providing a product. It is shown as an advertisement for paper preservation and with every towel you take more rain forest is being cut down. One it is an awesome way to get people to not just take fifty paper towels when they only need one. Two it informs you of what we are doing with all the unnecessary waste that goes with paper. I think this is a great idea and these dispensers should be everywhere. I am sure improvement would be shown wherever these are placed because it would remind people about what they are doing to the world we live in. I applaud the company who did this and came up with this idea. The color scheme is great using "green" paper towels because with every towel used more rain forest is used. It is a truly awesome advertisement.
Next I like when advertisements are creative with their ideas and think outside the box. More and more out of home advertising is becoming creative because people want something that is original and not the same thing over and over again. Some people do love the plain old professional looking ad, but what people want more of is professional and unique. If you can create a unique ads that catches the eye while being professional I guarantee you will get customers. Also going from the research phase then to the creative plan and finally production makes it all the more fun if you ad is creative. You will want to the see the finished product, and see how effective it is. This is what makes creating advertisements so awesome in the first place. You want to be professional looking but also with a unique, creative side to it.
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