This commercial is great. They use the humor, which is something you don't often see from Covergirl commercials, but they finally took advantage of having Ellen as one of their endorsers. Sofia is a new addition to the Covergirl "family", but in this ad she makes her debut. I think the idea of them being very opposite, white on black, tomboy-ish on glamorous, all represent the product that they're advertising,which is a two-in-one product. Another great thing about Covergirl having these women as their representatives is that Ellen has a very popular show, and uses it to help advertise for Covergirl in return. Sofia is also a very popular star on Modern family. By attaching Covergirls name to these beautiful and distinct women, they are making themselves even more distinct as a brand.
I love the Covergirl commercials, but I really think putting these two together was a genius idea. Ellen and Sophia appeal to totally different types of women, and by putting them both in the same commercial is going to catch double the attention.
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