Internet Advertising in the United States went up 22% from 2010, to $31 billion in 2011, setting a record high number. Last year, most of the spending went towards search (search advertising came in at $14.7 billion, up almost 27% from 2010) and display advertising (which rose 35%, to $11.1 billion), while this year, the numbers show that spending went towards websites, smartphones, and tablet devices.The report also found mobile advertising increased a whopping 149% to $1.6 billion in 2011. Mobile advertising is experiencing the fastest growth of all categories.
In contrast, newspapers advertising has seen a drastic decline. $23.9 billion was spent in 2011, down more than 50% over a five year period.
Source: http://www.reuters.com/article/2012/04/18/internetadvertising-idUSL2E8FI8M120120418
Internet advertising is taking over as the new way to advertise. It is one of the only mediums that can reach anyone at any time anywhere. It is crazy to see how much the internet has developed over the years. It has turned into the biggest advertising medium and it will continue to be that way.
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