Smashburger Uses Social Media to Advertise…And It Works.

Smashburger Uses Social Media to Advertise…And It Works.

Smashburger is a chain from Denver, Colorado. They started off with 3 different chains in their starting location but grew significantly with their advertising campaign via social networking.  Now 150 locations, Smashburger uses their advertisements as a way to communicate more effectively with their customers.

Is seems as if their advertising look is based off of a typical-burger joint—like Red Robin or Five Guys. After looking at their menus, their food items are specialized with what city that chain is located at. The have a variety of milkshakes, and different cheeses that are offered for sale.

They also have a good advertisement campaign through their Palmetto Cheese Page. With over 20,000 likes, customers are recognizing things they didn’t with Palmetto Cheese. Sales also went up from regarding the purchase of Palmetto Cheese containers.

Smashburger also posts coupons, trivia questions for customers—along with free t-shirts as prizes and customer recipes that are posted. This gives a good reputation for Smashburger because they are not just giving an ad to their customers; they are building a relationship with them. 

http://www.usatoday.com/money/smallbusiness/story/2012-02-16/small-business-social-media-outreach-smachburger/53122300/1