Creative McDonalds Advertising

McDonalds is at it again. This time they launched a new type of advertising campaign in Warsaw, Poland where the promo is integrated into the train station timetables. McDonalds has produced timetables that show whether your train is on time or delayed, and if it is delayed, depending on the amount of time until the train arrives McDonalds provides customers with what they could eat in that specific amount of time. The video does a better job at explaining this genius idea.

A big concern with travelers is whether they have enough time to grab a bite to eat before their train leaves without being rushed. McDonalds helps to solve this problem and I personally think it is a great form of advertising. Especially since the advertisement is showing the consumer they only have enough time to eat McDonalds, it will have customers choosing McDonalds over other food options.