According to an article published in the New York Times on April 17, the NBA is discussing the possibility of allowing advertisements to be placed on players' uniforms.
At a recent meeting, jerseys for the Bulls and the Celtics were displayed with possible variations. These included a jersey with the team name stripped away
and replaced by a corporate name; a second with a company name beneath
the uniform number; and a third with the corporation’s logo on the
jersey strap. Owners were also briefed on the financial deals between the English Premier League soccer teams and the companies that sponsor their jerseys.
The NBA states that other sports, such as soccer, golf and NASCAR, allow for uniform sponsors and gain a great deal of revenue that way. Officials from other major league sports do not like the idea of advertising on uniforms.
This possibility begs the question of when is it too much. With all the advertising that is done during sports games and within the stadiums, will cluttering the uniforms really do anything?
Read more: http://www.nytimes.com/2012/04/18/sports/basketball/nba-takes-a-look-at-jersey-sponsorship.html
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