Planters Peanuts - Nuts for Men

Planter Peanuts has teamed up with Men’s Health magazine to create a co-advertising campaign.  The product is a particular mixture of nuts that is recommended by Men’s Health Magazine.  The product aimed to be the “manliest mix” ever assembled.

The message in this ad is clear.  Eat Men’s Health recommended nuts and you will be healthy, the best of the best, the boldest of the bold, the bravest of the brave, the most hardcore.  Eat Planters nuts and you will be a ‘man’s man’.  The deep voice, the action, and the nature of the drama define the male target audience. 

The support comes in a few ways.  One way is that the video depicts in shape figures conquering physical activity. Another sign of support is in the copy, “Six fats of protein; it’s the manliest mix we have ever assembled”.

To see the commercial and more of the story, http://www.adweek.com/adfreak/mr-peanut-gets-manly-after-mixing-it-mens-health-139632