The Hunger games received a mass amount of attention when
hitting theaters in March, but there are a lot of other components other than
the game. A lot of fans of the Hunger Games were already fans because of the
widely popular book but more recently, the creators of the Hunger Games used
social media to attract their audience.
One if the popular things that they used were different
social games. One was a matching game---you had to match which actors and
actresses belonged to which district. This gave the film’s audience a sense of
identity and a relationship to the film. Another advergame that Liongates, the
creator of Hunger Games, came up with—along with the help of Microsoft was Girl
on Fire (Hunger Games). This focused on the main character, Katniss Everdeen,
avoiding explosions and others trying to kill her. The look of the advergame
has an old-school look. It looks as a game I played once as a child. It is
simple but catchy, and it did catch a lot of attention.
Girl on Fire: Hunger Games was released the same day the
movie was.
Honestly anythingHunger Games could have done would have been a popular outcome. They definitely used their resources to hype it up, and it definitely worked really well. They've also created an expectation for fans come time for the next movie, so I wonder what they'll do, if anything different to hype up the next ones.
ReplyDelete