#GameofCookies

As entertainment continues to grow, television series, movies, artists, and shows become their own brand. Hamilton the Musical has grown into a subset of our culture; movie series like Star Wars and Harry Potter have grown into global phenomenons. And television series like Game of Thrones have become international sensation, growing into a world of its own. 

Game of Thrones, an HBO series based on the book A Song of Ice and Fire by George R.R. Martin, went on air in 2011. Since its commencement, its growth has increased incredibly, gaining more and more fans and viewers as the years have gone on.

So it was a very strategic marketing move for a classic cookie to pair with the worldwide series. Oreos, milk’s favorite cookie, has long been a favorite since its start in 1912. Perfect for conquering a sweet tooth, snacking during a show, or as a treat with a cold glass of milk, Oreos have become hugely successful. It made sense for them to pair themselves with such a strong entertainment brand as Game of Thrones. 

The themed Oreos feature 4 different sigils from the television show, very recognizable to viewers. The packaging is in a sleek, matte black casing with the “O” in “Oreos” resembling the same “O” that has become the series’ famous logo. Oreo itself is also spelled out and designed in the same font and style as the show. Oreo didn’t stop there; they created hashtags to align the brands even further via social platforms with #GameofCookies and #FortheThrone.

The featured cookies hit shelves April 8th and have been hugely popular for the cookie brand. I can speak from experience here. Both myself and my Mom have bought packs of the themed cookies just for the premiere, even though we very seldom actually eat them. The cookies are a celebratory commencement of the final season and perfect for the wide spectrum of fans across the world. And Game of Thrones benefitted to by gaining even more traction and recognition of the season premiere. 

This was one of the most loved brand-pairings I’ve seen in sometime. Fans and cookie-lovers alike are most definitely satisfied. 

https://www.delish.com/food-news/a26516837/game-of-thrones-oreos/

E.T. and Reese's Pieces

In the movie E.T. the Extra-Terrestrial, Elliot laid a trail of Reese’s Pieces for E.T. Reese’s Pieces were introduced in 1978 and were practically a brand-new product when the movie came out in 1982. After the movie hit the theaters, sales of Reese’s Pieces topped M&M’s for the first time ever. Sales of Reese’s Pieces went up by 65%, and soon they were being sold in theaters, where they had never been before. This demonstrates the potential power of product placement.

Here, you can see Elliot scatter the Reese’s Pieces to lure E.T.

The original script for E.T. called for Elliot to scatter a trail of M&M’s to lure E.T. Yet, when Amblin Entertainment asked the M&M division of Mars, Inc. for permission to feature M&M’s in the movie, the company refused! They decided that they did not want their candy to be associated with aliens or some such nonsense.

MasterCard and Apple: A priceless collaboration

MasterCard worked with Apple to deliver a seamless and secure payment experience. For consumers and merchants alike, that means that every purchase made with a MasterCard using an iPhone 6 or higher, will offer the security, benefits and guarantees of any MasterCard transaction. Consumers can also use their Apple Watch.

Below is an ad for the collaboration as well as a 36-sec. commercial. The commercial is informative and explains exactly how to use your MasterCard with Apple Pay. Apple Pay transforms mobile payments with an easy, secure, and private way to make purchases.

Moe's Vs Chipotle

Every day when I walk to the T station down at 6th avenue I pass the same 2 billboards on Fifth Avenue. They are owned by two competing companies: Chipotle and Moe's Southwest Grill. On the larger billboard owned byChipotle- it is always advertising a food item and how close the store is located proximate to the city.



Chipotle demonstrates to the customer that a new product line is available- in this case Queso and that it is only a short way away for them to get it. The Ad is challenging the viewer to go to Market Square and seize what is "theirs": Queso.

Across the street Moe's has taken out a billboard of its own- also demonstrating its own version of queso and its location- also in Market square. The Moe's ad is poking fun at Chipotle- alluding to their Queso product and how it is considered not real queso. Moe's has long been a maker of Queso and is mocking Chipotle's attempt at one of their premier products. These two companies have been dueling with billboards for a while now and every time Chipotle puts up a new billboard- Moe's changes theirs. If nothing else- it has brought public attention and visibility to both brands and that is important.

Dunkin v Starbucks

Dunkin Donuts

In history of Dunkin's advertising, they have had some nonsensical, humorous commercials. This ad from February of 2019 is just another example of those. However, they are just taking another play on their phrase, "America Runs on Dunkin." They use the expedition of Europeans in the 1400s to the Americas to set a precursor for the perfect, coffee-fueled America, almost as if it were the origin story of Dunkin. Of course they used humor in the ad, but they also use a historical event that is commonly known to add to that humor. It is all to make a joke on their slogan, saying that their happy American future "runs on Dunkin." They also appeal to a young audience with the reference to a Flat-Earth joke that was popular at the beginning of the year on social media.


Starbucks

Starbucks consistently stays on the "trendy" side of their advertisements. This January spot, similar to Dunkin's appeals to a social media user with the use of a hashtag and fun stickers like one might see on filters. They attempt to stay involved in their audience's lives with this strategy. The advertisement itself is personable and light, stating that anyone could have a perfect morning. That morning could involve saying yes to a Starbucks Blonde Flat White Coffee, but to each person their own. The ad is short and sweet and allows Starbucks' consumers to be connected to the brand through social media, making Starbucks part of their morning routine.


While both advertisements are fun and target a young adult audience, they use different styles and strategies to market their brand. Dunkin uses humor to tell a backstory of their famous "America runs on Dunkin" slogan, while using actors and a full display of some items that they have on the menu. They not only are advertising their brand, but the products consumers might enjoy from their menu. Starbucks, on the other hand, uses multiple clips of modern, morning situations with upbeat music to stir an emotion of joy when they think of Starbucks. It gets their audience involved and does not show much about Starbucks except for a few cups and the store logo in a few shots.

Coke Zero vs Pepsi Max

This ad campaign has seemed to fade out a bit in recent years, but I believe it is still notable for its memorability factor. Coke and Pepsi have been in competition for decades, and the Coke Zero vs Pepsi Max campaign is no exception. The unique selling proposition for both of these beverages is basically the same - zero calories, zero sugar, but with the same classic taste as the non-diet beverage. Both companies frequently take aim at each other through their ads, but the promise to the consumer is always the same: It's the same classic taste, but without all of the reservations that come with guzzling sugar.

This ad shows a Pepsi and Coke salesman exchanging some jabs with each other the quality of their respective drinks over a fitting soundtrack playing: "Everything you can do" Ultimately, Pepsi gets the best of Coke with a well placed celebrity endorsement by Snoop Dogg.

In this ad, Coke doesn't take direct aim at Pepsi like the latter does in the previous ad, but it is still effective. The benefits of Coke Zero are equated to "Phones without the dodgy ringtones, workmates without the work, and girlfriends without the five-year plan." In other words, you don't have to take the good with the bad when it comes to Coke Zero, just the good.

Compare ads Burger King & McDonald's

For Burger King’s ad

Burger King published the Simpsons in some of their advertisements. At the same time, the "Simpsons" movie and the Burger King brand were promoted. I think the best burger king commercial with the Simpsons. These ads are linked to animation and advertising to impress consumers. People who like the "Simpsons" animation have become potential consumers.

For McDonald’s ’ad

It shows the fact that fast food work is not a full-time job, but a part-time job. Part-time is a learning experience or a method of gaining work experience before applying for a full-time job in a high-paying field. Let consumers know about their work through two stories. Let consumers remember this brand.

Both ads use animation. 

What they have in common is that they are both commercial cooperative advertisements.

The difference is that McDonald's advertisement does not mention the price of food, which is to tell viewers about the working environment of McDonald's and how to communicate with consumers. In burger king's commercials, every little story is about the cute Simpsons, and then burger king will have their own meal plan, with a price tag.

Tesla Vs Nissan

“Nissan North America has unveiled a new ad campaign that asks "What if everything ran on gas?"

Created to promote their electric powered Leaf model, the commercial takes a humorous look at the advantages of electricity. More interestingly, Nissan takes a swipe at the Chevrolet Volt which is a range-extended electric vehicle that uses a petrol engine to extend its 25 to 50 mile (40 to 80 km) range on electricity alone.

Tesla's brand position is to be the best electric car in the electric car area, and not only has better power than a sports car but also has more space than any sports car.

Both advertising using video advertising. Nissan’s advertising is more creative and showing what the brand concept is- green driving. It is interesting and appealing to the target audience, also it is easy to understand. It is the great way to show the Green driving concept, but has less information about the car’s function, what is on the car’s inside. Is there have enough space? Tesla ‘s advertising showing this and we can see they have enough space and faster than sports car.The tone of voice is different, Nissan position is the 100% electric Nissan LEAF, Zero Gas. The Tesla ‘s creative direction is showing the tesla’s function.