#GameofCookies

As entertainment continues to grow, television series, movies, artists, and shows become their own brand. Hamilton the Musical has grown into a subset of our culture; movie series like Star Wars and Harry Potter have grown into global phenomenons. And television series like Game of Thrones have become international sensation, growing into a world of its own. 

Game of Thrones, an HBO series based on the book A Song of Ice and Fire by George R.R. Martin, went on air in 2011. Since its commencement, its growth has increased incredibly, gaining more and more fans and viewers as the years have gone on.

So it was a very strategic marketing move for a classic cookie to pair with the worldwide series. Oreos, milk’s favorite cookie, has long been a favorite since its start in 1912. Perfect for conquering a sweet tooth, snacking during a show, or as a treat with a cold glass of milk, Oreos have become hugely successful. It made sense for them to pair themselves with such a strong entertainment brand as Game of Thrones. 

The themed Oreos feature 4 different sigils from the television show, very recognizable to viewers. The packaging is in a sleek, matte black casing with the “O” in “Oreos” resembling the same “O” that has become the series’ famous logo. Oreo itself is also spelled out and designed in the same font and style as the show. Oreo didn’t stop there; they created hashtags to align the brands even further via social platforms with #GameofCookies and #FortheThrone.

The featured cookies hit shelves April 8th and have been hugely popular for the cookie brand. I can speak from experience here. Both myself and my Mom have bought packs of the themed cookies just for the premiere, even though we very seldom actually eat them. The cookies are a celebratory commencement of the final season and perfect for the wide spectrum of fans across the world. And Game of Thrones benefitted to by gaining even more traction and recognition of the season premiere. 

This was one of the most loved brand-pairings I’ve seen in sometime. Fans and cookie-lovers alike are most definitely satisfied. 

https://www.delish.com/food-news/a26516837/game-of-thrones-oreos/