A recent article publish by the Nation took a look at the latest war on advertisements in New York City. It was discussed that the average American is "exposed to 10,000 advertisements a day, up from an estimated 2,000 in the 1970s." That being said, most Americans use pop up blockers to deter ads when online, but they cannot do this in the real world, that was until a group of Brooklyn artists decided to change the scene. They began placing art over advertisements in places such as bus stop kiosks, phone booths, subway walls, etc. to help give the brain of passerby's a break. According to Caldwell the idea came to her when she was "sick of seeing advertisements that encourage unnecessary spending through the promotion of self-doubt and inadequacy." The discussion we as professionals in the Advertising and Public Relations world face is often how to get our message across to the audience, but perhaps we need to be more concerned about how much our audience is flooded with these messages daily.
https://www.thenation.com/article/these-new-yorkers-are-covering-advertisements-with-art/
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