Reese's Easter Advertising

It’s that time of year to start thinking about filling up the Easter baskets. Reese’s peanut butter eggs are a classic treat for the Easter holiday. The company has been known for their clever commercials. Let’s take a look at two from the past.

1. Reese’s Bunny Commercial

This commercial creates a whimsical narrative of how Reese’s eggs are made. The music of Marvin Gaye’s “Let’s Get it On” sets a tone in a humorous way and effectively adds to the storyline. 

2. Reese’s Egg Hunt Commercial

This commercial pays homage to an Easter tradition of an Easter egg hunt. The camera pans across a line of colorful Easter eggs, and the copy reads “Let’s face it. We know which eggs you’re hunting for.” At that moment, a Reese’s egg is revealed that was hiding behind a colorful Easter egg. This reveals the product’s popularity and plays a twist on a classic Easter game.

Although there have been no new Reese’s commercials this year for Easter, it is important to see what the company has done in the past. Based on these commercials, if Reese’s does create a new Easter campaign idea, one can assume that the content will be bright, colorful, and have a whimsical tone. What other Easter ads have you seen?