Sponsorship of the new lenses could become a new trend in advertising, although currently the company is not selling them. However, they could become a large money maker for Snapchat, as brands paid as much as $750,000 for sponsorship of the selfie lenses.
The selfie lenses that came out last year proved popular for brands such as Gatorade. During the SuperBowl this year, Gatorade sponsored a lens that displayed the sports drink being poured over users' heads in a similar fashion to how the drink is poured over the head of the winning team's coach after the game. Below, professional tennis player, Serena Williams, is pictured using the sponsored lens.
Will the new augmented-reality feature bring in big advertising dollars for Snapchat? Share your opinion on the new feature below.