The commercial spots and YouTube videos feature comedian and actress, Mindy Kaling, who has long been known as a fan of the fast food chain, wearing a yellow dress and standing against a red background, while talking about "the place where Coke tastes so good," and urging people who do not know what she's talking about to Google it. McDonald's is never mentioned.
The ad plays off of the cultural myth that Coke tastes better at McDonald's. At the end of the ads, that feature a Google search bar and copy that reads, "That place where Coke tastes SO good is now selling any size for $1." See the commercial spots below, the first in which Kaling urges searches to "Search It," i.e., the place where coke tastes so good, and one in which she interviews a beverage technician to find out why Coke tastes better at that place. In the second spot, it is made even clearer that the brand is purposely keeping its name out of the ads, as any mention of McDonald's is edited out.
What do you think of McDonald's unbranded campaign? Share your thoughts below.
This is so interesting actually. Really shows how colors (red and yellow) can connect with a brand so easily. Must mean they know what they're doing! I also never heard of the myth that coke tastes better at Micky D's, so this was a fun post to read!
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