Greenery: Pantone's Pick for 2017

Every year since 2000, Pantone announces a color to symbolize and reflect current cultural trends. This year the color is Greenery, a "fresh and zesty" yellow-green shade. Executive Director of the Pantone Color Institute defends Greenery as a shade that will "provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose."

https://www.pantone.com/color-of-the-year-2017

Pantone promotes Greenery with:

• Available mugs and USB thumb drives (items you would see on a "top 10 gifts for any design geek" list).
• A 45 second video showing Greenery as an encompassing lifestyle with food, products, clothing, and landscaping – all reflecting hues of the shade. (I think the spot has a very Target or Gap vibe.)
• Numerous downloadable .ase color palettes (this is HUGE if you're a graphic/web/digital/visual designer as you can be sure that these are color palettes that are on trend and selected by color experts. It is super easy to upload .ase files to Indesign or Illustrator, do a simple google search or give me a shout out if you have any Qs.)

As leaders in the color industry, Pantone's color pick of the year influences the runway, home decor, and advertising. I don't think we'll see monochromatic ads heavily featuring Greenery much like their video, but I do expect to see it pop up subtly in color palettes set forth by Pantone across the web.

Visit pantone.com to see Greenery in action or to view past colors of the year and let me know what you think of this years pick or any of the ones before it.