Companies put a lot of faith into online advertising vehicles since they do not know exactly where their ads will show up. They could be associated with offensive content similar to what was happening with advertisers on YouTube. Multiple companies removed advertisements from the site because Google was placing their products next to offensive content including hate speech. This is not good for a company’s brand image and could end up making them lose money.
Google says it is trying to improve its ad placement steps but that is not good enough. There is no excuse for Google hurting a brand when it is giving Google money. With so many places to advertise Google needs to hurry and improve because they could lose a lot of money to its competition.
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