With Earth Day approaching, landing on Saturday, April 22nd, there is much to say about the day of planting trees and reaching out to the world to be thankful for all it has provided. Organizations and companies take Earth Day as a prime opportunity to show their stance on the day as well as plugging their own products within advertisements. Some, more creative than the others, are deemed to be the most popular Earth Day advertisements.
Let's take a look at this first one from Jeep: Having a green background instantly reveals to the reader that there is something to do with the earth or nature within the advertisement. There is a lot of white space in the advertisement as well. After reading the copy of the ad, which in summary, says to take care of the earth or there will be no where left to drive. This is where the symbolic representation of the jeep driving off the "earth" comes in, since there would be no more earth if it is not taken care of.
The next ad, from 2013, makes a pun out of the holiday. It shows the earth as something "consumable". This expresses how as humans, we are using the earths resources and in turn "consuming" it. Having the fork and knife in the advertisement, making it look more like the earth is going to be the readers next meal, sends the message that the earth is not something we should consume, but something we should value and appreciate.
In this third ad, created by the World Wildlife Foundation, they use one of the world's most famous villains to tie in a pun for their cause. Darth Vader, from Star Wars is shown in the advertisement holding a baby sheep and surrounded by various other wildlife, including butterflies. This "alter-ego" of the famous villain ties in with the copy of the text, which suggests that the "Dark Side" saves the planet. This pun is expressing the importance of switching off lights in homes and other power sucking sources so that energy can be conserved.
First of all, I like your post title. Very punny. Second, I really like the Darth Vader ad. It was a very clever use of one of the most popular franchises in the world to advertise a concept that some people probably aren't so enamored with or would otherwise ignore. Hopefully seeing a popular movie character could actually make people connect more with the ad and feel compelled to do something to save the earth.
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