Clever Billboards

        Driving is one of the more boring day to day tasks we all have to go through, though what can seem like endless hours of an uneventful chore can be saved by one creative billboard. If done correctly, they are one of the more memorable than most commercials because of the relief you gain from driving. the brand displays creative ideas in tern a lasting affect on the viewer. Billboards are in the face of the consumer while they are in their vehicles. Outdoor advertising is one of the most cost effective forms of advertising on the market. Most billboards and other sign and banner programs cost less than a penny per thousand that see your ad. Billboards have potential to be on either ends of the spectrum of creativeness, we have all seen billboards with one front and one background color doing nothing but want to make you yawn and look away forgetting you even saw it. On the other hand they can create a lasting cognitive effect when you're doing something as mindless as driving. 

        Below I have found some super creative billboard ads that I'm sure created positive brand perceptions.

This advertisement is actually not for paint but for Nationwide for their slogan “Life comes at you fast”

For an Indonesian toothpaste brand

For Panasonic’s nose hair trimmer

Clever billboard for Lowe’s 

 

Quit smoking  

 

McDonalds promoting their all day breakfast with the use of a sun dial. Very clever

   If you live in the Pittsburgh area Children's hospital just put up a creative billboard with a children's cast 3D printed on the billboard,  check it out! Creative billboards are fun for everyone