Who whipped it better: Starbucks or Burgatory?

Starbucks has released a new, limited time drink, and like all magical things, it has gone viral.

The flavor-changing, caffeine-free Unicorn Frappuccino® tastes sweet at first and begins to turn sour, and change colors, as it is enjoyed. And like all great non-light Frappuccnio®'s it is topped with whip cream. AND fairy dust. 

Everyone is talking about it, ordering, taste-testing, and giving their official beverage and mythical creature critiques from The Washington Post to CNN Money to Cosmopolitan.

But unfortunately for some, the drink is almost literally mythical as some areas have sold out in just 12 hours. Meanwhile in other parts of the country, there is a never ending demand and supply of the blended beverage – so we've been told by one stressed out barista. 

All the hype and constant mention of the drink is good for Starbucks and the brand – and they seemingly didn't have to advertise at all other than in-store signage. They teased the drink on Twitter a few weeks ago but that didn't stir much of a fuss until the drink actually debuted. I think Starbucks knows their demographic well enough to know that they would love the concept and would Instagram the crap out of it once it was in their hands.

I am a bit surprised however. Unicorns have been making a comeback for quite a few years now and I'm surprised it took Starbucks this long to capitalize on the trend. 

But you know who saw this coming a few months back? Rhymes with purgatory. Yes, Pittsburgh's own Burgatory, known for their helluva burgers + heavenly shakes, created a limited time Unicorn Shake over the winter months. They weren't shy about making a comparison on Facebook. 

I didn't read all 266 comments, but I did notice that many yinzers claimed to have tried both mythical beverages and have agreed that Burgatory reigns over Starbucks. Others also demanded and requested that Burgatory bring the shake back soon, and often. I love how a national chain like Starbucks has unknowingly brought brand awareness, loyalty, and future business to a regional chain like Burgatory.

So, who whipped it better: Starbucks or Burgatory?