In recent decades, advertising campaigns have incorporated offbeat humor more than ever before. This humor is especially appealing to millennials, and the quirkiness is taken one step further with joke ads launched on April Fool's Day.
I originally saw this ad in a PRSA Pittsburgh blog post and it caught my attention more than the other brand pranks featured in the post.
The fictitious Google Gnome appeals to many aspects of that quirky millennial humor: the gnome talks back, ponders existentially, plays metal music and laughs in a robotic voice. More importantly, it reinforces what we already know about Google—the brand's ongoing relevance in a changing digital landscape.
Although googling became an actual word that was added to the dictionary in 2006, Google knows that relying on its past achievements is not enough to keep it in the public eye. Through the introduction of Google Drive, and its suite of applications that are comparable to Microsoft Office, Google entered the cloud computing world seamlessly. By creating Google Home, the company was able to directly compete with the Amazon Echo smart home device. This growing suite of Google products keeps the brand current and innovative. But just in case we forgot, the Google Gnome joke ad is a playful reminder.
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