Although temporary kiosks at local malls during the holiday season did generate some sales, Steel City never had a physical location of their own until their pop-up store appeared Downtown on Smithfield Street in late 2016. This pop-up shop was such a success that it became a permanent location for Steel City merch:
The branding of this company appeals to yinzers of all ages. Apparel from hoodies to baby onesies to socks are all available, branded with the crisp copy and clever slogans that burgh-dwellers love so much. A personal favorite of mine is this tote:
Among the NYCs and LAs of the world, Pittsburgh has crafted out its own niche as a major city with a hometown feel, and a brand character unparalleled to that of any other city. Steel City underscores this brand character, showcasing Pittsburgh pride and reminding tourists that we are the City of Champions.
I've actually heard about their new store, I feel like if more companies like this, or the 412 store have their continued success it will begin putting Pittsburgh more and more on the map.
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