But for less common names? Well, you weren't exactly included. Of course you could design your own Coke bottle on the brand's website and have it shipped to your house, but what's the fun in that? Half of the thrill is digging through the bottles in the refrigerated drink section at the store searching for the bottle named after you.
Well, to combat this, Coke is expanding its "Share a Coke" campaign to include last names now. The company identified 200 of the most popular last names, which supposedly account for over 1/4 of those living in this country.
And if you can't find your last name on these bottles? You can still design your own on Coca-Cola's website.
I personally think that this is a great sequel to the "Share a Coke" campaign. It's a way to connect with your audience on an even deeper level and create even more of a buzz about your product. It's cool to find your first name on a bottle of the most iconic pop of all time, but it's even cooler to find your last name on a bottle because you can buy a ton and give them to all of your family members. Imagine what a cool family photo that would make if you each had a bottle with your last name on it.
What do you think about last names going on bottles for the "Share a Coke" campaign?
I loved the Share a Coke campaign when it first came out. I think it's a great idea to expand the offering of first names as well as to include last names. I think the feature to order your name on a bottle is also great. I could see this being popular at weddings and other functions where people want personalized decor and favors. I agree that this is a great sequel to the original Share a Coke campaign.
ReplyDeleteReally cool to see a soda company doing things right! They can have slight political statements in what they do, but ultimately they're still sticking to their core purpose of selling soda (pop). Pepsi could take a few pointers from Coca-Cola... ;)
ReplyDelete