With its new drama series, Genius, fast approaching, National Geographic has dedicated a large portion of its marketing efforts toward advertising the show. The campaign began with a Super Bowl commercial in which actor, Geoffrey Rush, can be seen in character as Albert Einstein playing Lady's Gaga's "Bad Romance" on the violin. This was followed by an experiment at the SXSW festival in which visitors were invited to submit selfies via Twitter that would be drawn on a chalkboard by a robotic arm. The selfies were drawn up of Einstein's own words and equations. The experiment was meant to combine Einstein's love of science with his love of art.
More recently, NatGeo has created a Facebook campaign that allows users to connect with "Einstein" via the Facebook Messenger app. The Einstein chat bot responds to messages immediately with witty remarks and quotes. This campaign coincides with this weekend's March for Science in Washington, D.C., where marchers will have access to a special Genius wi-fi network and an electronics charging station along the National Mall. Genius premiers on National Geographic on April 25th. Would this campaign be enough to convince you to watch it?
I love how interactive this campaign is! The bot on a facebook chat is a very creative idea and makes people wanna go search for them, instead of the opposite. The wifi during the march is also a very good insight for reaching their target audience in a very pleasant way. It feels like they could also have more traditional Ads together with those innovative ones, but it really caught my attention!
I love how interactive this campaign is! The bot on a facebook chat is a very creative idea and makes people wanna go search for them, instead of the opposite. The wifi during the march is also a very good insight for reaching their target audience in a very pleasant way. It feels like they could also have more traditional Ads together with those innovative ones, but it really caught my attention!
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