Pittsburgh's rising presence within the fields research, technology, and pop culture are not going unnoticed, though when regarding advertising agencies, the steel city doesn't lack either. Throughout downtown lies some of the worlds leading advertising agencies tucked away going unnoticed in a random floor of a high rise, or in a small window shop. Naming a few Deeplocal, Chemistry, Marc USA, and Applebox Studios. Their clients ranging from healthcare companies, non profit education services, Google, and Nike the talent level is demanding here in Pittsburgh. Deeplocal was one of the coolest advertising agencies I have ever visited, the office being in the strip district yielded a creative, fun, yet series environment and there clients spoke for themselves... Google Netflix, American Eagle, Nike, AirBnb, Lyft, National Geographic, Spotify and the list goes on. What is unique about there agency is how they are able to create complex ideas requiring many different fields of expertise and able to produce it all within house. Deeplocal has multiple floors each consisting of a separate entity of the company. The heart and brain of the agency is the two main floors. The second floor is where the collaboration is held for the accounts and the floor below it that is the tech shop where all of the mechanical and coding engineers work to bring to life the ideas of the floor above. Netflix has asked them to create a gadget from scratch promoting the new advancements Netflix is making to there shows and infrastructure.
Creating traffic, and clicks for Netflix, Deeplocal was able to create the brand tone they wanted for their new strides in their business model, and this commercial reflecting that.
That's a very interesting Ad! I like how simple and creative the idea is. It's amazing to know that the Agency behind it is here in Pittsburgh, it give us a very nice professional perspective! I really appreciate how informative your post is.
I remember touring Deeplocal last semester and being amazed by all of the big names that they got to work with. It's hard to believe how many agencies in Pittsburgh work with the brands that we see everyday.
That's a very interesting Ad! I like how simple and creative the idea is. It's amazing to know that the Agency behind it is here in Pittsburgh, it give us a very nice professional perspective! I really appreciate how informative your post is.
ReplyDeleteI remember touring Deeplocal last semester and being amazed by all of the big names that they got to work with. It's hard to believe how many agencies in Pittsburgh work with the brands that we see everyday.
ReplyDelete