It's easy to see how AdBlock has affected the march of online advertising. With this tool, it's not necessary to view any of the ads that are the staple of online moneymaking. Given, many websites stop the user from moving forward once they detect an ad blocker is enabled, but this isn't always the case. Either way, ad blockers make online advertising seem like a pest, and less of an opportunity.
Google is making moves to alter this reality. Recently, the Coalition for Better Ads released a list of "undesirable ads" that tend to deter user enjoyment. These include ads that take up the whole screen when opening a web page, or even automatic videos. Google has plans to release its own "ad blocker" that takes these ads away, but leaves the ones that are more convenient for consumers.
While this seems like a good idea, it certainly isn't enough to get consumers to stop using ad blockers. In fact, a Google company spokeswoman admits this. She claims that more companies need to get involved to stop the reign of ad blockers. It is only by a joint effort that online advertising can increase its quality for users.
Without ad blockers, users waste vital moments of their day watching ads that are usually uninteresting to them. But with the blockers, companies lose money from advertising. It's a two-sided problem, one that requires effort from both consumers and companies. If consumers aren't forced to watch ads, but the ads they do see are somewhat tailored to their needs, perhaps they will be more interested in viewing them. Maybe with more money invested in user-specific advertising, the ad blocker problem will start to die off.
What do you think?
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