Carl’s Jr. and Hardee’s are reestablishing themselves as American burger restaurants. They are doing away with ads showing scantily clad women eating burgers and are humorously explaining it as Carl Hardee Sr. coming back to the business.
Before this rebranding ads like the one below were being used. Hardee's and Carl's Jr. finally realized these were unusual and ended up changing their brand.
To rebrand themselves they first go through the “history” of the restaurants and explain how they are getting rid of the womanizing ads.
They also created an ad using someone from the Slo Mo Guys YouTube channel where they destroyed the old Carl’s Jr. and Hardee’s brand image.
This new attitude is a huge step in the right direction but it does not erase their previous advertisements. Hopefully they can continue to create a a strong brand that revolves around food instead of half naked women.
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