It is not uncommon for a celebrity or social media star to promote a product or brand on their social media channels. This common practice has lead to companies needing to be transparent when they pay someone to endorse their brand or product.
Designating sponsored content is meant keep consumers from being fooled into thinking that someone they follow talks about a product just because they like it. It turns out, however, that consumers are not that easy to fool.
In a recent study, the 64% of the consumers surveyed said that they saw messages from brands on social media as ads. People are becoming more and more accustomed to seeing these types of posts on their feeds. Social Media advertising has become an important part of most brands' advertising mix. This is why companies need to realize that consumers are becoming wise to their social media strategies. Trying to sneak ads into people's feed is more likely to annoy consumers at this point. It is time for companies to understand how smart the average consumer is and to be transparent with their advertising messages.
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