Baja Blast: Taco Bell & Mtn Dew's Successful Business-Child

Since 2004, those who were fans of both Taco Bell and Mountain Dew were blessed with the soda's wildly popular flavor: Baja Blast. However, it was a Taco Bell exclusive for ten years until Mountain Dew was able to put the tropical flavor on the shelves of convenience stores everywhere for the summer in 2014. 

The advertisement allows not only those who know the flavor from Taco Bell that it is available outside of Taco Bell and can be bought in larger quantities, but it also allows fans of Mountain Dew that may not like Taco Bell a chance to experience the popular flavor. Although, the bottling and canning of the flavor has been limited to the summer season. Hence, Mountain Dew increases sales for the summer and Taco Bell gets a promotion for the seasons that Baja Blast is not on shelves, ultimately increasing their sales as well.