Brands have long looked to pair up in new and creative ways to advertise their products. One of the more recent explorations is pairing with another brand to make a co-op ad that advertises this. There are countless examples of this- from Aunt Jemima and KFC for chicken and waffles to more extreme cases like the Waze driver directory app and Spotify streaming service. One of my favorite examples is Red Bull and Go Pro. Red Bull's slogan is "Red Bull gives you Wings". The brands recognized that each dealt with high adventure and experience seekers and decided to team up for an advertisement. They focused on the thrill seeker specialist Felix Baumgartner who famously jumped from just outside space to earth. It was a record-breaking event that they teamed to showcase using their brands. Red Bull provided his "energy" for this dive and Go pro was used to record the footage. Both sponsored the event so that he had the money to accomplish it and then released an add. It did generate a lot of buzz and helped brand awareness for both brands.
https://www.youtube.com/watch?v=dYw4meRWGd4
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