Product Placement

Product placement is often a tool used by media mediums to get sponsored and get some extra funding for their message. Occasionally, however, there is a product placed in something unintentional product placement that is intriguing. Recently a Beyonce song named "Formation" was released and in the lyrics- she sang about how she took her man to Red Lobster. This placement wasn't arranged and Red Lobster did not pay to be in the song. The result was certainly very surprising. After the song was released in the first 8 weeks, sales were up 33% across all the restaurants. That is better Return On Investment for an "Ad" than a Super Bowl commercial. The best part about it for Red Lobster was that it was free and they got a lot of free press and buzz about it. They eventually responded to the song lyric in a way many thought was lame- but it still helped their brand immeasurably. 

https://www.buzzfeed.com/genamourbarrett/everyone-feels-like-red-lobster-missed-their-time-to-shine