Only available for the month of April (2019), Applebee's has decided to bring back the Strawberry Dollarita. It is a $1 Margarita made with tequila, strawberry and margarita mix, served on the rocks and is now back with a special brand pairing. Every Strawberry Dollarita will be garnished with a TWIZZLERS straw to sip out of! Each month, Applebee's has a Neighborhood Drink of the Month: following February's $1 Mardi Gras-themed cocktail and March's $2 Absolute Rainbow Punch, came the return of the Strawberry Dollarita.
"Applebee's is all about providing a fun, memorable experience with friends," said Patrick Kirk, vice president of beverage innovation at Applebee's. "Sippin' on a Strawberry Dollarita through a strawberry-flavored TWIZZLERS straw is just about the coolest and most exciting way to drink a margarita. No question about it."
This brand pairing is new so there is little information on whether this advertisement campaign was successful, however, both brands are getting airtime on TV ads and this will help expand their brand awareness on their tasty new adult beverage.
If Dollaritas sound familiar, it could be because it is one of Applebee's earliest cheap-as-heck drink deals. Back in 2017, plain Dollaritas were sold during October for Neighborhood Appreciation Month. Then in April 2018, they returned- and in August, the strawberry-flavored version was announced. The Strawberry Dollarita with a TWIZZLERS will be available at Applebee's from April 1 through April 30. Customers must be 21 or older to order one, and Applebee's urges you to drink responsibly.
Great example of a brand pairing, I wouldn't have even noticed this. Brand pairings are becoming so common we don't even notice them anymore.
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