Dr. Pepper Lip Smackers

One of the first things that I thought of when presented with the topic of brand pairings in advertising was the lip smackers that I'm sure all of us girls used in middle school. Dr. Pepper and Lip Smackers came together to create this product that was a hit in the early 2000s. 

Large benefits of brand pairing is that it broadens that target audience of both brands, increases awareness, and increases revenue. This specific brand pairing targets young girls, who most likely already love soda and gives them a new flavor for their favorite accessory. It is very beneficial to lip smackers because it gives them a new, tasty flavor that a lot of people already love. It is beneficial to Dr. Pepper because it broadens their target market and gets awareness out about how good their drink is through a different medium.

As I stated before, this was a hit in middle school among most girls. Plus, they still sell it today. Obviously, this brand pair has been successful for many years and still continues to be. According to many Amazon Reviews, people love it for the taste and the long lasting chapstick, so it is successful for both businesses. Plus, as one Amazon reviewer stated, it's the same great taste minus the calories!