Co-branding Campaign: Light Side and Dark Side Makeup
This ad was posted in 2015.
The first impression of this AD is that angels vs demons. The advertisement is divided into two parts from the middle. On the left is a woman with delicate, light-colored makeup that looks gentle. The woman on the right with dark makeup looks fierce.
Other thought is that this might represent a person with two kinds of face.
Generally speaking, the cooperative advertisement is very attractive. It also attracts users from both brands.
This co-branding partnership is a triumph for both brands. Lucasfilm gained more attention and made CoverGirl shoppers excited about the film's release. CoverGirl jumped on the "Star Wars" advertising bandwagon and took over the Internet, stores and television where movies were shown.
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