Big Game Theory
Product Placement has proven to be both a useful too and a
source of entertainment. Though some
people may find it to be forced and unnecessary, products added into a scene of
a movie can bring amusement and make all the difference. In ET the use of Reese’s Pieces brought a lot
of entertainment as they are used to guide ET, at the same time, it out Reese’s
Pieces on the map. They became a household
name.
A more recent example, comes in the form of a scene of the Big
Bang Theory revolving around two brands of video game consoles. The consoles are the XBOX one and the PS4. The scene consists of two of the main
characters shopping for a new gaming system.
Throughout the scene, they talk about all the benefits and drawbacks of
each system in the character’s opinion. This
is a brilliant way to promote your product.
Its almost like having a full commercial in the middle of a show, with
big name actors, making it entertaining.
Viewers are so entertained they don’t even realize they are learning all
about two products they may subconsciously want. even the viewer starts to get an opinion on what the character should purchase, further leading them to possibly make a purchase of their own.
No comments:
Post a Comment