Friday, April 26, 2019

Buzzfeed and Best Friend Animal Society

Emma Watson playing with kittens in a co-branding partnership between BuzzFeed and Best Friends Animal Society

In this brand advertising interview, we have Buzzfeed interviewing Emma Watson with a bunch of puppies surrounding her.

What I really liked about this branding pairing is that it made the interview more personal and fun while also establishing the kind of media environment that Buzzfeed is while also displaying adorable puppies that could find a home from the viewers watching the interview.

I also see this as a different way to approach puppy adoption because most ways to adopt a puppy is either searching the web ( which some of the time can be a scam) while other times there are businesses or local events hold adoption events for the public to participate in.

With this interview, it is a free way to not only get more audiences to see the kind of dogs Best Friends Animal Society has but along with a famous celebrity, this makes them more legitimate and gaining more adoptions due to the favorability of there celeb sponsor.

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