Sometimes, product placement can seem kind of tacky. Or maybe as if a movie or TV show is selling out for money just to display a product. Wayne's World goes completely against the grain as they say they would never sell out and have a sponsor just for money. However, then they display a bunch of products and explain some of them as they are in an infomercial. But this is exactly what makes it so clever- its so funny.
They're basically making fun of the whole idea of product placement, while showing off multiple sponsors for their movie. They show products from Pepsi, Reebok, Nuprin, Pizza Hut, and Doritos, all while saying they think having sponsors is stupid. The main character eats the pizza and Dorito chips, drinks the Pepsi, and uses the Nuprin all while looking very satisfied and implying they all are good products and either taste good or work well. His friend Garth is dressed in Reebok clothing from head to toe and says that it's sad that people only do things for money, referring to the product placement-- even though he is currently partaking in it.
Overall, these product placements were very memorable because they were so comical. It was very clever as no one else had done it before and it worked! Sometimes it's best to use the tackiness of product placement to your advantage and make it as funny as possible.
Sam,
ReplyDeleteI never thought about the comical methods movies and tv shows sometimes choose to advertise sponsored products in! Wayne's World was a hit in it's time and you are right in stating that this method of product placement is kind of genius.