Brand pairing: GoPro & Red Bull

    As we all know, GoPro is the leader of the area of motion camera. Red Bull is also the most famous sports drink in the world. In this ad, GoPro Pairing with Red Bull to promote their products. These two men are playing the paraglider and both logos of GoPro and Red Bull are located on both paraglider.
    The metaphor of this ad is attracting people to be more energy by drinking the Red Bull when they are doing sports and using GoPro to record the moment. Such this kind of pairing brand advertising can advertise both brands to the public very well and also makes people's impression of their brands deeply. Using the similar brand or the similar area of brand as co-brand is a good choice for lots of company. Corporate together sometimes does better than doing it by own because it brings both company the profits and the potential audience.