Brand Pairing: Red Bull x GoPro

Red Bull already does a great job of creating a strong brand identity. Red Bull is responsible for a lot of extreme sporting events, so while the pairing of an energy drink and GoPro seems a bit unusual, the pairing is executed really well.

GoPro is Red Bull's exclusive provider of point-of-view technology for capturing moments during Red Bull's sporting event. Red Bull is all about pushing things to the extreme, and GoPro is all about capturing those extremes.

For example, Felix Baumgartner broke the sound barrier by riding a helium-filled balloon 128,000 feet into the stratosphere and jumping out. The feat was sponsored by Red Bull and captured by GoPro cameras.

The messaging makes sense. With Red Bull, you have the energy to do crazy stuff, and with GoPro, you have the technology to record all the crazy stuff you do when you're hopped up on caffeine.