Many times when we watch TV, movies, or music videos--there is product placement. It can be as obvious as Beats in a music video or as subtle as a car brand in a movie. Overall, the best product placement or unexpected sometimes goes unnoticed unless pointed out after the fact. Reese's Pieces in E.T. is a classic example.
Throughout the movie, Elliot (the main character) lays trails of Reese's Pieces for E.T. to find.
This becomes a cute moment in the movie.
This is product placement. It doesn't jump out in face but it is just subtle
enough to not detract from the movie and story itself.
This becomes a cute moment in the movie.
This is product placement. It doesn't jump out in face but it is just subtle
enough to not detract from the movie and story itself.
As for the backstory, M&M had turned down the deal and Hershey (who owns Reese's brand)
decided to accept the offer. Another fun fact was that Reese's did not have to pay anything to
get their product featured. All they had to do was advertise the film.
A reported sales spike of 85% for Reese's was reported after the movie.
decided to accept the offer. Another fun fact was that Reese's did not have to pay anything to
get their product featured. All they had to do was advertise the film.
A reported sales spike of 85% for Reese's was reported after the movie.
Overall, this is very interesting because E.T. has become such a classic for many movie buffs. E.T. is very much linked to Reese's Pieces and that is a win for the movie and the brand. People today still link the two making it a very successful product placement.
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