The product placement in Jurassic World is extremely fascinating. The movie makes fun of how the park has become so overrun by consumerism. The amazing feat of science has been reduced to a new species of dinosaur named after a phone company. It's an ironic commentary about product placement, but at the same time ... it's product placement.
Jurassic World makes fun of product placement while still getting a boatload of money for product placement. It's definitely hypocritical, but I'm not sure how to feel about it because it works with the plot of the movie. On top of that, I'm sure it cost a lot of money to produce Jurassic World in the first place. So, I guess if you need to find a way to place Margaritaville in the background of your movie, you mine as well make it kind of funny.
I love this example of product placement and people's negative opinions on it. Even though they are making fun of it, they aren't going to pass up the opportunity to use it.
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